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Mint and Cossette collaborated to connect youth with history and coin collecting in the context of the 100th anniversary of the Canadian Arctic Expedition
Ottawa, Ontario, June 19, 2014 - The Royal Canadian Mint is delighted that its marketing agency of record, Montreal-based Cossette, earned two Cyber category Bronze Lion awards at the prestigious Cannes Lions 2014 festival for the design and effectiveness of the “Heart of the Arctic” online user experience. This engaging, game-like online quest helped youth learn more about the theme of the Mint’s 25-cent commemorative circulation coins honouring the 100th anniversary of the 1913 Canadian Arctic Expedition by exploring the history, geography, culture and ecology of Canada’s Arctic.
This outstanding collaboration between the Royal Canadian Mint and Cossette was recognized with Bronze Lions for both User Experience and Illustration and Graphic Design. This double-win acknowledged Heart of the Arctic’s innovative focus on youth and its ambitious merging of design and technology to create an equally entertaining and educational experience, which is still available on mint.ca.
The Cannes Lions International Festival of Creativity has been recognizing the best in communications since 1954. It has grown to become the world's biggest celebration of creativity in communications, with more than 35,000 entries from all over the world and more than 12,000 delegates from 94 countries in attendance each year.
About the Royal Canadian Mint
The Royal Canadian Mint is the Crown Corporation responsible for the minting and distribution of Canada’s circulation coins. An ISO 9001-2008 certified company, the Mint is recognized as one of the largest and most versatile mints in the world, offering a wide range of specialized, high quality coinage products and related services on an international scale. For more information on the Mint, its products and services, visit. www.mint.ca
For more information, media are asked to contact:
Senior Manager, Communications