Royal Canadian Mint Continued to Drive Strong Collector Coin Sales in 2006

Royal Canadian Mint Continued to Drive Strong Collector Coin Sales in 2006

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Ottawa, Ontario, March 23, 2007 – The Royal Canadian Mint (RCM) posted strong sales of its numismatic coins in 2006, including the sell-out of 12 collector coins within a 12-month sales period. Once again, the RCM produced an exceptional collection showcasing meaningful, appealing themes and innovative technologies which resonated with avid and casual collectors alike.

"The Royal Canadian Mint issues collector coins designed to appeal to a broad range of collectors and gift-givers, and the 2006 sales results for these products demonstrate that not only did the Mint succeed in expanding its customer base, it also strengthened its reputation for excellence," said Ian E. Bennett, President and C.E.O. of the Royal Canadian Mint. "I am very encouraged by the depth of collector interest in our 2006 collection."

The RCM continues to offer new and innovative products. By applying low mintages to select numismatic coins, it is also enhancing the value of RCM products in the secondary market.

Products which resounded well with collectors include the $50 Palladium Big & Little Bear Constellation coins which sold out in one week; the $3 Square Silver Dollar Beaver Coin which sold out in two weeks; and the Limited-Edition Proof Silver Dollar Enamel-Effect Medal of Bravery coin and Queen Elizabeth's 80th Birthday Commemorative 25-cent coin, both of which were also impressive sell-outs. Other products which proved very popular include the exquisite $300 Gold Snowflake coin, embedded with Swarovski® crystals; the $50 Silver Four Seasons, the RCM's first ever 5 oz. Silver coin; and the spectacular $20 Silver CN Tower, bearing a unique photographic hologram feature.

The RCM is a commercial Crown Corporation which actively seeks out new growth opportunities and builds new markets. While the Mint remains fully dedicated to serving its collector customers, it also expands its business across different consumer fronts with commemorative circulation coins and unique gift products. With a wide variety of products in the marketplace, the RCM is reaching out to a broader customer base.

The RCM's numismatic and gift products can be purchased directly from the Mint by calling 1-800-267-1871 in Canada or 1-800-268-6468 in the US, via the Internet at www.mint.ca, or by visiting the Mint's boutiques in Ottawa and Winnipeg. These products are also available from the RCM's global network of dealers and distributors.

The Royal Canadian Mint, an ISO 9001-2000 certified company, is the Crown Corporation responsible for the minting and distribution of Canada's circulation coins. In operation since 1908, the Royal Canadian Mint is recognized as one of the largest and most versatile mints in the world, offering a wide range of specialized, high quality coinage products and related services on an international scale. For more information on the Royal Canadian Mint, its products and services, visit www.mint.ca.

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For further information, please contact:
Alexandre Reeves 
Manager, Communications
Tel: (613) 949-5777
Tel: (613) 991-5342
Fax: (613) 991-2628
Cellular: (613) 884-6370
reeves@mint.ca