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lovePLATINUM
Luxurious, elegant and prestigious, platinum stands out as a preferred choice for jewellery. Beyond its physical allure, platinum’s distinct properties, particularly as a catalyst, make it one of the most sought-after industrial metals. Within the automotive industry, platinum plays a crucial role in lowering vehicle emissions.
The demand for platinum is global and diverse. Yet, the breadth of its applications continues to grow. Thanks to platinum-based technologies, platinum also plays a critical role in shaping the decarbonized economy of the future.
Thirty times rarer than gold, platinum is one of the world’s most exclusive metals. Our platinum bullion coins, enhanced with advanced security features, not only offer investors greater access to platinum but also rank among the most trusted options available.
Why buy platinum
Platinum is a relatively recent addition to investment portfolios when compared to gold and silver, which have been used as a store of value for thousands of years – but that does not make it any less desirable.
Platinum’s scarcity, combined with its ever-increasing industrial utility is building a compelling investment case as it is viewed by some investors as a means of diversifying their portfolios.
Rare
Thirty times rarer than gold.
Liquid
Can be sold for cash and is traded in major global markets.
Versatile
Its industrial applications have nearly quadrupled since 1980.
Distinct
The least reactive metal known with unique physical and chemical properties.
The Metal of the Future
Today’s demand for platinum is driven by four core segments (automotive, industrial, jewellery and investment), but a new driver is emerging as the need to decarbonize increases. What is this new, potential driver for platinum? Hydrogen.
Over 120 countries have committed to achieving net-zero emissions by 2050. To help achieve this goal the world is looking to platinum.
Proton exchange membrane (PEM) technology leverages platinum’s catalytic properties to produce electricity in two key applications: electrolysers and hydrogen fuel cells.
Markets for platinum-based PEM technology are on the rise and one of the major markets is fuel cell electric vehicle (FCEVs). For example, a FCEV powered by hydrogen has zero to no harmful tailpipe emissions – only water vapour and warm air!
Markets at a Glance
Discover more about why and how hydrogen is becoming a new demand driver for platinum.
If you’re seeking to add physical investment platinum of the purest quality to your portfolio, contact one of our registered bullion dealers or distributors today.
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Infographics for ‘lovePlatinum’ are provided by the World Platinum Investment Council - WPIC®. WPIC does not provide investment advice. Please see disclaimer for more information.